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Quizlet flashcards, activities and games help you improve your grades. Framework for Marketing Management is a concise, streamlined version of Kotler and Kellers fifteenth edition of Marketing Management, a comprehensive look at marketing strategy.
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This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory.
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Write a customer review. Customer images. See all customer images. Read reviews that mention principles of marketing case studies easy to read access code book is a good marketing class great condition philip kotler kindle version good condition brand new make sure grammatical errors textbook subject matter recommend this to anyone looks like well written expedited shipping marketing management.
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The paperback global version has a different ISBN number entirely than the hardcover and digital editions. Much of the book is identical but the case studies, learning examples etc are all different.
Same edition, different book. If you're using this book for a school make sure you check the ISBN number matches for the format you download. Loose Leaf Verified download. Cheap, easily-torn paper. The company descriptions in the first chapter read more like advertisements rather than academic analysis. The primary fault in my mind is the extremely low quality of the paper used. Several pages were already torn before I removed the protective plastic. Several other pages have also torn near the binder ring areas.
I bought this book, as I am sure many others as well, because I need it for a course. The only good thing is that it arrived in time for the class more than I can say for others. Hopefully they will release a digital version for future users.
This current loose leaf version is low quality incommensurate of its high price. Hardcover Verified download. At the beginning of the semester i reported that there was highlighter markings, a missing page and damage to the cover as well as binding damage but never received any kind of notice about it. I didn't think anything of it and just assumed that the report would go on file to prevent something like this. I just got an email saying I was wrong.
Thanks to site's customer service department, I've put into motion some efforts to get this charge taken off my account, but we'll have to wait to see how that goes. Just a fair warning to those who plan on renting: Do so with caution. Realize that you're just as likely to be ripped off for textbook rental from site as you are from your university book store.
I agree with the other reviews. The format is good and the information is well presented. The material is well communicated and easy to digest. This textbook is excellently written. It provides a comprehensive understanding of marketing. It also includes accessible introductions to each chapter.
The layout of the text is also well organized. It includes hundreds of pictures and captions and stories of major american corporations. The 15th Edition of Principles of Marketing was a mandatory text for a Marketing class of mine.
However, i could not afford to download that one and opted to settle for the 13th ed. After receiving this and examining the quality and even comparing it to the 15th ed that some of my friends had, I disn't feel as though I settled for it, if anything I got an amazing deal. The content in the book is extremely similar to that of the 15th ed. I've notices very few differences, which may deal with the pictures or examples they used.
Also, i bought this book in hard cover compared to my friends who bought it in soft cover. I would recommend this to anyone interested in Marketing, not only because the price is great, but also because the explanations and examples given in the text are easy to relate to, and therefore make learning about Marketing very simple.
My professor heavily relied on the text Ok, for a textbook, this was actually pretty good. My professor heavily relied on the text book for a lot of test questions, so reading it was important.
This one wasn't completely awful with a good amount of real company examples to help memorize terms. This is a great marketing book that is jam-packed with strategies and tactics and real-world examples to back them up.
It's academic and methodical in style, but not hard to read or understand and not too dry as to lose interest. I studied this as an entrepreneur with a business to apply the principles to, and found quite a bit that I could implement quickly and see tangible results. Being very widely read and having tried many things are definitely two necessary components to becoming a great marketer, and I'm glad I took the time to study this book.
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